YouTube is the most age diverse platform with audiences ranging from younger Gen Z all the way to baby boomers. Make the most of your content by understanding your audience: what generation are they and what makes them tick. Uncover tips for tailoring your content to each age group to expand your reach or connect with your existing viewers on a deeper level.
Tag: YouTube
A Creator’s Bite-Sized Guide to AI-Generated Content
2022 has brought a boom in AI technology, especially in content creation. With innovation happening faster than ever before, creators should know the tools already at their disposal—including TubeBuddy’s brand new title generator.
A/B Testing Just Got a Whole Lot Easier
TubeBuddy recently released an updated version of its A/B testing tool. Now, creators can seamlessly test two versions of video thumbnails, titles, descriptions, and tags within YouTube. The tool provides in-depth insights on how each test is performing to help creators drive channel traffic and boost overall video performance.
3 Questions YouTube Creators Should Ask to Avoid Brand Partnership Pitfalls
Brand partnerships are an overwhelming prospect. As a new creator, you might not know what makes a worthwhile brand partner. Asking yourself these three key questions can help you determine whether a new partner is the right fit for you—and can help keep you safe if you decide to ink the deal.
YouTube: Brand Marketer’s Biggest Untapped Medium in 2022
An Untapped Platform YouTube isn’t used nearly as often as it should be, especially when it comes to people looking to market their business. In fact, less than 10% of businesses have their own channel, according to Brand Watch. That makes YouTube one of the most valuable untapped mediums that exists. Therefore, you need to start and grow your channel TODAY. It’s not only a great idea for you, it’s your BEST opportunity for reaching your target market and getting them to understand you and your brand on a deeper level. In this article we’ll explore three businesses that are getting it right when it comes to YouTube. Patagonia, Red Bull and GoPro are examples of businesses that use YouTube the right way to connect with their target audience and gain brand recognition. Brands That Are Succeeding Before we delve into the three case studies, here are some important facts you need to know about YouTube and its popularity with users: 2 billion active users a month 2nd most popular search engine in the world In the United States, 90% of digital consumers use it What They Have in Common They all have a VERY clear understanding of their target… Continue reading YouTube: Brand Marketer’s Biggest Untapped Medium in 2022
You’ve Dabbled in YouTube Shorts – Here Are 4 Strategies to Be a Pro
YouTube Shorts is still a new platform, but paying attention to its unique features now can set creators up for success with Shorts later.
3 Ways Adobe Is Driving Value on YouTube
Like many brands, Adobe found that it can be difficult to strike the right tone in branded content on YouTube. Adobe’s YouTube strategy overhaul has key learnings for any brand looking to grow their presence on YouTube.
Do You Have What it Takes to Be a Finfluencer?
From paying off student loans and opening an investment account, to purchasing homes and planning for retirement, Gen Z is looking to prepare for the future. And a new cohort of creators are stepping in to help: finfluencers.
How to Use Events to Grow Your Creator Status
Different types of events offer creators an opportunity to connect with new audiences. Whether it be with fans, brands, or other creators, creators can leverage these opportunities to learn new strategies for their own content, discover brand deals, or gain an understanding of how their content is performing among viewers.
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